Podcast Producer & Marketing Strategist

Making content that turns your audience into advocates. 📣

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Clients and Partners

Stories with Impact

I think authentic storytelling always wins out over chasing trends or trying to manipulate algorithms. Knowing your audience and delivering high quality content builds trust. I can help you create a human connection with your audience that in turn increases retention and engagement.

Podcast Producer

Overview and Goal:

A long-running Top 200 podcast on Apple's Society & Culture charts needed to rebrand and reformat. I helped create new segments, new brand voice, and develop a new cohost. Additionally I implemented a new guest research and booking process to include using a CRM and a custom pitching strategy.

Content & Web Strategist
Podcast Producer

Overview and Goal:

A long-running Top 100 Business podcast needed a new strategy to revitalize it's listenership and engagement. Using data to uncover insights, I created a strategy around content tailored to the audience needs, best practices for SEO titling and branded video graphics, and booked guests that would inspire and teach our audience.

Social Media Strategist

Overview and Goal:

This client was building a follower base and speaking career and wanted to capitalize on press about her social justice initiatives. I updated her Instagram profile to match her new website for a more seamless brand experience as a Christian minister focused on social justice. I then created a new social media plan that positioned her as a thought leader. The posts were provocative and educated her followers on social justice issues like incarceration rates, the death penalty, and how racism affects these issues.

Result:

  • Launched a new show format with segments, new tech setup, cohost, and audience Q&A within 4 months

  • Increased downloads by +5% MoM after reformat

  • Increased rate of top tier talent booked on the show by 20%

  • Booked experts and entertainers like Stephen Colbert, Stanley Tucci, Roxanne Gay, James Clear and Anne Lamott

Result:

  • Increased YouTube views by +22% QoQ

  • Increased YouTube views by an average of +12% MoM

  • Increased audio listenership by +17% QoQ

  • Campaigned and reached 100k subscribers on YouTube

Result:

  • Increased engagement rate by 21%

  • Increased followers by 10%

  • Booked more speaking gigs worth thousands of dollars by highlighting her thought leadership

Overview and Goal:

This e-commerce and lifestyle brand needed to improve their customer journey and conversion rate after product sales had started to stagnate. I discovered that their product offerings had ballooned to the point that the navigation menu was unusable. I hired a graphic designer to create icons for main product categories to remove friction for the customer. The I moved the social proof sections higher up the homepage to quickly build trust with first time visitors. Additionally, I redesigned and strategized email automations to prioritize customer retention rates.

Result:

  • Decreased bounce rate on homepage by 20%

  • Streamlined customer journey pain points, and improved unboxing experience

  • Increased CTR on abandoned cart emails and first time customer email automation flow by 1-2%

About Me

I’m a podcast producer/marketing strategist with stories of working behind the scenes with brands that would make your hands sweat. My ability to stay calm under pressure and bring teams together is completely invaluable.

No ego here. I listen first, and then I roll up my sleeves and execute strategy that drives results.

I specialize in building engaged communities across audio, video, and digital platforms. My experience includes leading Top 100 charting podcasts, growing YouTube views by over 20% quarter over quarter, and doubling e-commerce sales through data-driven campaigns.

From launching new shows to developing content strategies that drive measurable growth, I bring a hands-on approach to every project. Whether you’re looking to amplify your brand’s voice, reach new audiences, or create systems that scale, I’m here to help you turn your vision into results.

Seal of Approval

Katie Miller, Head of Content

BiggerPockets

"Lauren's expertise in production strategy for both audio and video formats is truly commendable.

Her ability to work with talent, edit content across podcast and youtube channels, and manage the operations of the behind-the-scenes work of media production has significantly enhanced our Rookie audience's reach and engagement. Lauren's dedication to quality and her keen eye for detail ensure that every episode resonates with our listeners in line with the vision of the podcast hosts."

Nate Weintraub, Copywriter and SEO

Calico Content

"Lauren is a talented producer and content creator. She is always working to innovative and improve processes and procedures, while diligently and thoughtfully ideating creative approaches to her work. She is considerate of everyone involved in production and is a pleasure to collaborate with. She goes above and beyond at everything she does."

BiggerPockets

Bradley Glanzrock, Manager of Video Strategy

"Lauren is, without a doubt, one of the best podcast producers I've worked with. I saw her take a mid-performing show and begin cranking out high-performing episodes week after week, lifting the entire sub-brand with her efforts.

Lauren doesn't just produce; she micro-tweaks week after week, slowly improving 1% with each episode iteration, intro idea, hook, and guest selection. I was lucky to work with her on the strategy and targeting of a top 100 business podcast, and saw just how open she was to pivot when things weren't working and double down when things were."

Content & Production Services

An open empty notebook on a white desk next to an iPhone and a MacBook
An open empty notebook on a white desk next to an iPhone and a MacBook
Podcast Production

Unlock the power of strategy and storytelling that moves the needle. I combine insight-rich data with compelling content to drive measurable growth for your brand.

I can fit seamlessly into any team or agency that needs help on a project by project basis.

Team & Agency Support
black and silver headphones on black and silver microphone
black and silver headphones on black and silver microphone
laptop computer on glass-top table
laptop computer on glass-top table
Marketing Content & Strategy

  • Guest Research

  • Guest Pitching/Booking

  • Show Outlines

  • Live Recording

  • Editing Audio and Video

  • Social Assets

  • Show Notes and Episode Scheduling

  • Podcast Marketing Strategy

  • AI-centered processes to improve workflows

  • Email Marketing

  • Social Strategy

  • CRO Strategy

  • Creative Project Management

  • Operational Support and Problem-solving

  • AI-centered processes to improve workflows

  • Email Marketing

  • Social Strategy

  • CRO Strategy

  • Creative Project Management

  • Client Management

  • Operational Support and Problem-solving

  • AI-centered processes to improve workflows

Front to back podcasting services designed to elevate your brand's voice. Hit record. I take care of the rest.

Lauren Winfield

Telling Stories in Denver, CO 🏔👩‍💻

About Me

© 2025. All rights reserved. Website made by Me. ❤️

Hi, I’m Lauren. 👋 I write, produce, and strategize content for brands. Formally I identify as a marketing and content generalist. My colleagues call me a Swiss Army knife.

On my days off, you can find me searching for the best cortado in Denver or hanging up a hammock to read away the day.